THIS COURSE CERTIFICATE CONFIRMS THAT
COURSE CERTIFICATE
Therese Gregoire
FROM APRIL 20 2023 TO MAY 22 2023, HAS COMPLETED BERGHS SCHOOL OF COMMUNICATION'S TAILORMADE COURSE
Creating content and writing in a more customer-centric way
WITH THE FOLLOWING CONTENTS
COURSE OBJECTIVE
Commissioned by If Skadeförsäkring and presented by Berghs School of Communication has consisted of 9 hours of training.
  
SUBJECTS COVERED
  • What is content design, and how is it different from writing copy?
  • Where does content design matter most?
  • Using user stories in content design to stay customer-centric
  • Principles of good content
  • How to give and receive better feedback on your content
  • A crash course in UX and what it means for content
  • Writing across channels with a UX mindset
  • Working with product teams, and asking the right questions
COURSE DIRECTOR:
JANE RUFFINO
STOCKHOLM MAY 22 2023
Camilla Wallander
CEO
Scan to Verify