This course provides marketing, PR, and media professionals with the expertise to plan and execute successful influencer marketing campaigns. Over the span of 4 weeks, participants will gain practical knowledge on influencer selection, campaign management, leveraging organic and paid strategies, and tracking campaign performance. The course emphasizes building authentic relationships with influencers to enhance brand visibility, foster customer trust, and maximize ROI. Through a combination of interactive evening classes, demos, assignments, and group discussions, students will be able to apply the concepts to real-world scenarios, preparing them to deliver high-impact influencer marketing initiatives that align with business objectives.