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Certifikat

IHM Strategic Business Development

Erik Thörn

3490

Therese Bohlin

CEO IHM Business School

2025-04-01

Course description

MODULE 1*: The business challenge and business opportunity facing the project
The learning focuses on understanding, analysing and evaluating business challenges, customer needs and business opportunities based on the company’s current situation. The aim is to develop the ability to set the right direction for the business development efforts that a company needs.

MODULE 2*: Value proposition and review of assumptions
The learning aims to develop the ability to independently identify, formulate, test and evaluate commercially viable solutions that best match the organisation’s capability and the customers’ needs. The learning journey also involves market research for defining, testing and assessing possible value propositions.

MODULE 3: Testing feasibility
The learning focuses on developing the ability to test whether the business model prototype, including the go-to-market plan, is a commercially viable solution for the company regarding the estimated business value and the risks involved for the stakeholders. The learning journey consists of training the ability to describe and discuss a business case orally and in writing in dialogue with various decision-makers and stakeholders.

MODULE 4: Independent business development project
In this project, the students work independently in a group for five month to lead an assignment on behalf of an external client who has to deal with a current business challenge. Initially, the assignment is undefined, and the students have to elaborate on the scope and mission of the business development project. In the project’s later planning and implementation phases, the students can test and strengthen their ability to handle the complexity of a real-world assignment in business development.

Scope:
The course covers approximately 700 hours, of which about 100 hours are teacher-led. The remainder includes time for private study (recommended time or more) and examinations.

2025-04-01

Examination formats

Module 1 – 3
Attendance requirements: At least 70% attendance at lessons.
Individual home assignments: Three examinations taken in modules 1, 2 and 3. Based on case studies with defined facts and circumstances and independent market research work.
Grade scale: A – E or * Solely Pass (E)

Module 4
Project work in a group: Three oral and written examinations based on the group's project reports in module 4. In the two first examinations, the group also acts as an opponent to another group. In the first report, the group presents their proposal for the project’s scope and mission. The group outlines and evaluates alternative solutions to overcome the client’s business challenge in the following second report.

Finally, in the third report, the group presents their recommended solution to the client as a business case in which the estimated business value and the risks involved when implementing the solution in the client’s organisation are discussed and substantiated.
Grade scale: A – E

Reference framework for qualifications SeQF

This certificate is one of four that constitute the “IHM Business Executive Degree. In 2018, the examination title “IHM Business Executive Degree” was placed at the SeQF 6 level. The learning outcome is equivalent to that obtained via statutory university studies within the “Business Development” subject area. SeQF is the Swedish equivalent of the European Qualification Framework (EQF) for lifelong learning.

The framework aims to facilitate comparisons between examination titles and qualifications in different countries and between other European education systems.

The position within the SeQF is sanctioned by the Swedish National Agency for Higher Vocational Education. IHM Business School is Sweden’s first private business school to be granted SeQF 6 level for an examination title outside the statutory education system.

Betyg Erik Thörn

Delkvalifikation 1:

Betyg: E

Delkvalifikation 2:

Betyg: E

Delkvalifikation 3:

Betyg: B

Delkvalifikation 4:

Betyg: