Across both the Executive Management Program (EMP) and the Executive Leadership Program (ELP), participant evaluations of Dr. Mats Urde's sessions on brand and brand strategy have been consistently very strong.
Dr. Urde's average scores are consistently in the range of 9.2-9.5 out of 10, with a median typically at 9 or 10, across multiple cohorts and years. Dr. Urde is regularly among the highest-rated faculty in the programs.
Recurring themes in participant feedback include:
Very strong pedagogical clarity and structure
Clear and practical connection between theory and participants' own organizational realities
High level of engagement and energy in delivery
Concrete examples that make the theory memorable and applicable
Illustrative participant comments (translated/paraphrased):
"Clear, concrete and easy to understand, with excellent examples."
"Strong connection to our everyday managerial challenges."
"Highly engaging and inspiring - one of the highlights of the module."
"Provided tools that are directly applicable in strategic brand work."
A recurring suggestion from participants is not about quality, but rather a wish for more time devoted to Dr. Urde's sessions